Your company, running on AI.Built and run by a team.
Stop being the only one who knows how everything works.
Real people build and run the AI systems that answer your leads, train your staff, and show you where money is leaking. Built for roofers and every local service company with a crew and an office.
Just you and a truck or two? See the simple plan.
Answer in 3 rings
Get the address
Send the nearest tech
Text the customer an ETA
Built around your company. Sample pages shown. On us, for saying yes.
We run all of this on our own company first.
We are Jess and Erik. Everything we sell runs today inside a Scottsdale business we own and operate. You can look it up yourself: search Velvet & Lace Events.
A new hire learns on your time. We already know it.
You may be thinking about hiring someone for this. Here is what that looks like next to us.
One team. Everything that lives online.
Real people build and manage the systems that cut the busy work and the chasing, so your company has time to scale.
Answers any hour
After hours answering, plus an instant text to every web form and missed call.
One lead view
Every call, form, text, and ad in one place, so nothing waits for morning.
Ads, run for you
Google and Meta ads, scripted, tested, and refreshed every month.
Social, run for you
Strategy, scripts, and written posts, all done for you.
Reviews
A request after every job and a reply to every review.
Listings matched
Every profile and phone number fixed to match, and kept that way.
A fresh website
Not a template. Custom coded with your real crew and jobs, fast on phones and desktop, and built to show up in Google and AI search. Its one job is to turn visitors into booked work. Live by month two.
Past customers
Outreach that brings back people who already know you.
A monthly report
What changed and what it did, plus a monthly call with Erik and Jess.
Something else in mind? Tell us. We build custom tools around how your company really works.
Everyone else sells you AI pictures. We build AI that does the work.
This is not AI flyers and pretty images that nobody clicks. We put AI to work inside your business: your follow up, your intake, your quotes, and your back office. Real people build it, run it, and keep it sharp.
The scale kit. Built around your company.
This is what lets a crew of ten run like a crew of fifty.
Your Company Playbook
We write the full standard operating procedures for your company. Every job, every handoff, every step, with training videos to match. A new hire learns your way in days, not months.
Custom Training Games
We turn your own jobs, calls, and decisions into interactive games that teach your staff how to think, not just what to do. Your people practice the hard calls, the angry customer, the tricky quote, the job that goes sideways, before it costs you money. A new hire gets the judgment of your best person in weeks, not years.
Your Busy Season Plan
We analyze your numbers, find the trends, and show you where money is leaking and which opportunities are being missed. Then we build a month by month plan for your slow and busy seasons, so you hire, stock, and market before the rush, not after it.
We start building on day one.
No long setup phase and no plan waiting for approval. The first fixes go live in days. Every week after that, you get more automated and more stable.
Day 1 to week 1: stop the leaks
After hours answering, missed call text back, and an instant text to every web form. The quick fixes go live. One lead view.
Weeks 2 to 4: win the Google spots
Your ads get tuned and your profiles get matched. Review requests and replies turn on. We take over social and send the first report.
Month 2 and on: keep going
Your custom website goes live. By now we know how your business really works and where the slow spots are, so we build custom AI tools that fix them, improve your workflows, and save you money. Each month the report shows what worked.
Six months is how we bill. It is not where the work ends. What works online keeps changing, so we keep going and show you the report every month.
You risk nothing. We carry all of it.
The Monthly Report Promise
Every month you get a report that shows what we changed and what it did. If one is late or thin, that month is on us.
The 30 Day Keep Working Promise
If you are not glad you started after 30 days, we keep working at no extra charge until it is right. You keep everything we built.
The 90 Day Free Work Promise
If after 90 days your calls and form leads are not answered faster, and booked jobs are not up, we keep working on us and your monthly payments pause until they are.
One price for the whole company
Not per office. Billed six months at a time. Half to start, the rest monthly.
Starter is for one and two truck crews.
Starter gives you the tools. We set them up once and they run on their own.
Done for you gives you the team. Real people build and run the systems behind your phones, ads, social, and reports every month.
Just you and a truck? Start with Starter. Got a crew and an office to run? Take the plan above.
- A custom website built for your trade
- Your own domain, registered and renewed for you
- Hosting and security
- A Google page that gets you found
- Review requests after every job
- A text back on every missed call
- A business number
Straight answers.
What does it cost?
A custom quote for your company, based on what you need. Billed six months at a time, half to start and the rest monthly. One price for the whole company, not per office.
How fast do we start?
On day one. After hours answering and instant replies to your web forms go live in days. Your custom website goes live by month two.
Do I have to manage you?
No. We build it, run it, and report to you every month.
What happens after six months?
Six months is how we bill, not where the work ends. We keep going and the monthly report shows what it did.
What if I am not happy?
If you are not glad after 30 days, we keep working at no extra charge until it is right. You keep everything we built.
Is this right for a one truck crew?
Probably not. If it is you and a truck or two, Starter fits better.
See where you are losing money.
We look at your online presence and your lead flow for free, then send you a plain leak report. Then you decide.
It takes about a minute. No cost and no pressure.